Travala, a crypto-native travel booking platform, has launched what it describes as the world’s first agentic AI travel protocol.
The protocol enables autonomous AI agents to search, book, and pay for more than 2.2 million hotels, including properties from major chains such as Marriott Hotels, Hilton Hotels & Resorts, and IHG Hotels & Resorts, with human involvement required only for payment authorization.
To encourage adoption, Travala is offering a 10% cbBTC (Coinbase Wrapped Bitcoin) rebate to developers who build and integrate AI agents using the Travala Travel MCP, with rewards tied to bookings completed through those agents.
The launch comes as agentic commerce gains momentum. Travala cited industry projections estimating that agent-driven commerce transactions could reach $8 billion in 2026 and grow to $3.5 trillion by 2031.
The company also pointed to forecasts that autonomous “agentic shoppers” could account for a significant share of online retail spending by the end of the decade.
Travala said the protocol is designed to provide a standardized way for AI agents to access and navigate global travel inventory, replacing traditional search-and-book workflows with automated, machine-led execution.
The Travala Travel MCP, a Model Context Protocol designed for agentic commerce, is built on the Base blockchain and uses the x402 protocol, an open payments standard that enables instant stablecoin payments for APIs, applications, and AI agents without traditional checkout processes.
According to Travala, the infrastructure is designed to streamline booking and payment workflows by enabling gasless USDC transactions on Base, with near-instant settlement and transaction costs of around $0.01 per booking.
“The launch of the world’s first agentic AI travel protocol marks the death of the checkout button and the beginning of a truly autonomous travel economy,” said Juan Otero, CEO of Travala.
“By combining our global travel inventory with the industry’s first machine-to-machine settlement protocol, we’re effectively hardcoding Travala as the default travel rail for the agentic web.”
For travelers, the technology powers an AI travel concierge that can plan and execute entire trips within a single conversation thread in Claude.
The concierge maintains context across searches, bookings, and cancellations, creating a conversational travel-planning experience.
The company said security is supported through ERC-7715 session keys, which allow AI agents to request payments while keeping final signing authority within the user’s secure wallet environment.
Developers using the Travala Travel MCP will have access to an automated revenue-sharing model that provides a 10% cbBTC rebate on every completed booking.
The rebate is settled on-chain directly to developers’ wallets, eliminating the need for manual invoicing.
The Travala Travel MCP also incorporates ERC-8004, a framework designed to link an AI agent’s reputation to verified real-world outcomes.
According to the company, this creates a machine-verifiable trust layer that rewards high-performing agents while helping maintain ecosystem integrity.
Travala said the protocol will expand over time with additional travel products, including flights.
The company also expects the AVA token, which powers its travel loyalty ecosystem, to gain additional utility as adoption of the Travala Travel MCP grows and new use cases emerge.
Travala said the growth of agentic commerce represents a broader shift in the travel industry, moving from traditional user interfaces toward protocol-level infrastructure designed for autonomous AI agents.
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